Cost pressure, pickier consumers and supply chains that keep recalibrating mean value is no longer a side effect. It is built on purpose, through strategy, innovation and execution.
Under the theme Crafting Value, Trade Round Table 2026 asks how retail and FMCG companies create real value when efficiency, relevance and differentiation have to be won together.
Value is no longer only price, product or proximity. It is built where experience, innovation, technology and operational execution meet. The 22nd edition, on 17–18 November at Radisson Blu Hotel Bucharest, brings retail, FMCG, logistics and supply chain leaders together to look at where value is created and how it can be amplified.
